Set of Industry Analysis Templates †Free Samples to Students

Question: Discuss about the Set of Industry Analysis Templates. Answer: Introduction Inditex is a multinational clothing organization of Spanish origin which has its headquarters in Arteixo, Galicia. Inditex is considered to be the biggest fashion based group in the entire world and it operates more than 7200 stores in around 93 markets. The flagship brand of the group is Zara and is owns other chains like, Zara Home, Bershka, Massimo Dutti, Pull and Bear, Oysho, Stradivarius, Uterque. Majority of the stores of Inditex are corporate-owned in nature and franchises are operated in the areas or countries where the corporate properties are not owned ("Home uk - inditex.com", 2018). The unique business model that is operated by the organization is related to the commitment of the group towards the production of materials related to the current year rather than focussing on future fashion. The group started its operations in the year 1975 mainly in the clothing industry with its first store named Zara in Spain. The organization then opened more stores in the other areas of Spain as well. The group started its international expansion in the year 1989 and they entered the market in Portugal. The organization then expanded in the United States and France in the following years ("Home uk - inditex.com", 2018). The main focus of this report is to analyse the internal and the external environment of the Inditex group and the ways the environment of the organization affects its operations and profitability. The external environment of Inditex Group is mainly related to the several economic, demographical, social, ecological and management related factors. The external forces that affect the operations of the Inditex Group are mainly related to the economic forces, technological forces, competitive forces. The changes that occur in the external environment can affects the profitability of the Inditex Group. The cultural and the social changes have made major impact on the services, products, customers and markets. The changes in the political environment have affected the taxes that are paid by the group, the formulation of the strategies and the implementation of these strategies (Dobscha, Mentzer Littlefield, 2015). Analysis of the industry environment Suppliers The power of the suppliers of the Inditex Group is low as they have offered licenses to a huge number of suppliers. Buyers The various brands of the Inditex Group have a customer base which ranges from the middle class to the upper class people. The buyer power related to the Inditex Group is high. Threats of the new entrants The Inditex Group experiences high pressure related to the entry of new organizations in the fashion retail industry. Substitutes The pressure related substitutes of the services and products offered by Inditex Group is moderate as good alternatives are not always available in the market (E. Dobbs, 2014). The Inditex Group and the various that operate under this group need to face stiff competition from various other fashion retailers like, New Look, John Lewis, New Look, MS, Peacocks. The online shopping platforms have provided high levels of competition to the various brands that operate under the Inditex Group. Opportunities The search related to new market area of Inditex Group can provide the organization with great opportunities of growth. The organization can innovate the services and products that it offers and improve the quality of these products. The Group can also aim at adopting the new technologies that are available in the market. The customer services need to be more improved and dedicated. Threats The entry of new competitors in the retail industry has been a major threat towards the profitability of the Group. The increased price of the raw materials can also be a major drawback for the revenues of Inditex Group (Jackson, Schuler Jiang, 2014). The major resource that is owned by the Inditex Group are the loyal customers of its various brands. The organization has operated one of the most successful brands of fashion retail which is Zara. The products and the services have always been designed according to the preferences and choice of the consumers. The huge number of stores of the Inditex Group are the major tangible resources of the Group. Identification of the capabilities of Inditex Group The core strategy related to the operations of Inditex Group are the quick turnover their inventory, lead time, low volume of remaining inventory of each of the styles. The organization has been able to prove its core competencies and strategies by designing the products and services according to the latest trends and the preference of the customers (Sheehan Bruni-Bossio, 2015). Raw Materials The fabric is sourced in various colours and the cuts and designs of the products take place within the factory premises. Suppliers The suppliers of the organization are located close to the factories where the products of Inditex Group are manufactured and it helps in the easy sourcing on a need basis. Manufacturing More than 50% of the entire product range are manufactured in Spain and 25% comes from Europe as well. Warehousing The entire production of the organization is received from the warehouses in logistics centres in Spain. Distribution The products that are manufactured are distributed in small batches. The main categorization of the products is done in Spain. Stores The stores of the various brands under Inditex are all owned by the company. Consumers The customer feedback is communicated by the managers related to the likes and the dislikes of the consumers (Koc Bozdag, 2017). Identification of Strengths and the Weaknesses Strengths The market image of the various brands that operate under Inditex Group like, Zara is quite strong due to the style, quality and the availability of the products. The financial strength of the Group has helped them in investing in the various activities which can provide results. The diverse network of the organization and the strategic store location is another major strength of the Inditex Group. Weaknesses The high price of the products is major weakness of the organization as they do not compromise on their quality. The lack of proper marketing strategy is also a major weakness of the Inditex Group which can affect the operations in the market (Monteiro Birkinshaw, 2017). References Dobscha, S., Mentzer, J. T., Littlefield, J. E. (2015). Do external factors play an antecedent role to market orientation?. InProceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference(pp. 333-337). Springer, Cham. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Home uk - inditex.com. (2018).Inditex.com. Retrieved 2 April 2018, from https://www.inditex.com/ Jackson, S. E., Schuler, R. S., Jiang, K. (2014). An aspirational framework for strategic human resource management.The Academy of Management Annals,8(1), 1-56. Koc, T., Bozdag, E. (2017). Measuring the degree of novelty of innovation based on Porter's value chain approach.European Journal of Operational Research,257(2), 559-567. Monteiro, F., Birkinshaw, J. (2017). The external knowledge sourcing process in multinational corporations.Strategic Management Journal,38(2), 342-362. Sheehan, N. T., Bruni-Bossio, V. (2015). Strategic value curve analysis: Diagnosing and improving customer value propositions.Business Horizons,58(3), 317-324.

The evolution of the tennis racket Essay Example

The evolution of the tennis racket Paper Until about thirty years ago, wooden rackets were largely the popular rackets used by the majority of tennis players. As the trend to developing new technologies and increasing ones ability to play, new rackets arose from many new companies. These new rackets were made of metal and metal composites as well as included many advantages over the older wooden rackets. However, the introduction of this new generation of rackets proved not to be as valuable to companies and to the game as the wooden rackets were beforehand and thus changed the future of tennis. In the following paper, the new metal rackets of today will be proven to be an elevator for the game of tennis instead of stifling the growth of tennis, contrary to popular expectations. French monks first played tennis in the 11th and 12th centuries using their hands to hit the ball against a wall. Over time, people began to use other mechanisms to hit the ball because the constant pressure on the hand from hitting the ball caused pain. Gloves were the first innovation to the game and a few years later, players used webbed gloves to increase the hitting area. From gloves arose paddles and then the first strung rackets. According to Jeff Cooper, a tennis professional and historian, ancestors of the rackets that we formally know today were widely used by the 14th century (Cooper 1). However, it was not until the 1500s that Italian inventors developed wooden rackets and tennis was first played across nets. We will write a custom essay sample on The evolution of the tennis racket specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The evolution of the tennis racket specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The evolution of the tennis racket specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Nevertheless, tennis still did not have real rules. According to Jeff Cooper, it was not until the late 1800s that Major Walter Wingfield published the first rules of tennis similar to the tennis rules of today in London (Cooper 1). Shortly following this introduction of the first set of rules, the first serve was hit at Wimbledon signaling the start of the most prestigious tennis tournament in the world. Setting a trend in tournament play, many other tournaments appeared across the world and were also played on grass courts like the courts of Wimbledon. Furthermore, a small group of tennis club members developed the United States National Lawn Tennis Association in 1881, the first governing body of the game of tennis. Most tournaments were played on grass at this time and three out of four Grand Slams were on grass as well. As a result, ideal play was designed for the low bouncing balls on the grass courts and wooden rackets became extremely popular among the players of the world. However, there were no specifications for the types of rackets used. In addition to this, the president of the USTA (which is the current name for the United States Tennis Association that evolved from the USNLTA) stated, You can play with a tomato can on a broomstick, if you think you can win with it. (Tenner 1) Another example of the causality of tennis racket limitations is found in the American Lawn Tennis magazine: The appearance in an English tournament of a player using a racket in each hand occasioned surprise recently. Upon investigation, it was found that there is no rule forbidding such action. Some people think this strange. It is nothing of the kind. A player can use as many rackets, and as many kinds, as he desires; just as he may play with a racket in either his right or left hand, or with both. He does not even have to use a racket, as the term is generally understood. He can use anything that by any stretch of the imagination can be described as a racket. Indeed, there have been cases where, as a special stunt, instead of a racket a barrel stave was used, and even a soda bottle. The laws, properly enough, are not concerned with the kind of racket used; it can be of any size or shape.  Summed up, a player can use to hit the ball any implement that can be regarded as complying with the term racket. About the only thing that cannot legally be used to hit the ball is a players hand or arm. (USLTA 72).

Free Essays on Equus

Reason and Logic The play Equus, by Peter Shaffer, revolves around a conflict between a boy driven by his passions, Alan Strang and an older psychiatrist sick of his rational world, Martin Dysart. Plato is a great philosopher and perhaps the most well known rationalist of all time. His ideas of epistemology and metaphysics are surrounded by his believe that the world is best knowable by human reason and had Plato been given the chance to talk with Alan and Dysart, he would have been disappointed in both. Plato would have been angry with Alan because of the lack of reason and logic in his life and Dysart because of his resistance to knowledge of the world of forms, Plato’s theory about what is really real. Everything wrong with Alan Strang stemmed from the fact that he allowed his passions to rule his every waking moment. In his book, Republic, Plato states, â€Å"It will be the business of reason to rule with wisdom and forethought on behalf of the entire soul; while the spirited element ought to act as its subordinate and ally† (104). Plato spends a fair amount of time in Republic setting out how the soul should be governed and the previous quote summarizes his conclusions about what the ideal soul should look like. In stark contrast to this ideal of Plato’s, Alan, â€Å"has known a passion more ferocious than I have felt in any second of my life†¦ he stands in the dark for an hour, sucking the sweat off his God’s hairy cheek!† says Dysart (Shaffer 82). Alan’s passion for his god Equus has taken over ever shred of logic and rationality in his body and Plato would find this an extremely unhealthy soul. Plato uses an analogy of a cave to des cribe where people are in their journey to knowledge of the Good. In this analogy, Alan would be one of the men chained in the cave, seeing only shadows on the wall. Alan has made no attempts to escape his dark prison and so Alan’s life is completely devoid of the reason Plato ... Free Essays on Equus Free Essays on Equus Reason and Logic The play Equus, by Peter Shaffer, revolves around a conflict between a boy driven by his passions, Alan Strang and an older psychiatrist sick of his rational world, Martin Dysart. Plato is a great philosopher and perhaps the most well known rationalist of all time. His ideas of epistemology and metaphysics are surrounded by his believe that the world is best knowable by human reason and had Plato been given the chance to talk with Alan and Dysart, he would have been disappointed in both. Plato would have been angry with Alan because of the lack of reason and logic in his life and Dysart because of his resistance to knowledge of the world of forms, Plato’s theory about what is really real. Everything wrong with Alan Strang stemmed from the fact that he allowed his passions to rule his every waking moment. In his book, Republic, Plato states, â€Å"It will be the business of reason to rule with wisdom and forethought on behalf of the entire soul; while the spirited element ought to act as its subordinate and ally† (104). Plato spends a fair amount of time in Republic setting out how the soul should be governed and the previous quote summarizes his conclusions about what the ideal soul should look like. In stark contrast to this ideal of Plato’s, Alan, â€Å"has known a passion more ferocious than I have felt in any second of my life†¦ he stands in the dark for an hour, sucking the sweat off his God’s hairy cheek!† says Dysart (Shaffer 82). Alan’s passion for his god Equus has taken over ever shred of logic and rationality in his body and Plato would find this an extremely unhealthy soul. Plato uses an analogy of a cave to des cribe where people are in their journey to knowledge of the Good. In this analogy, Alan would be one of the men chained in the cave, seeing only shadows on the wall. Alan has made no attempts to escape his dark prison and so Alan’s life is completely devoid of the reason Plato ...

Free sample - Booker T. Washington (1859-1915). translation missing

Booker T. Washington (1859-1915). Booker T. Washington (1859-1915)Introduction This essay gives the brief histories Booker. T Washington and General Armstrong. It discusses these two men’s friendship, their lives and personalities. It also gives the reason for their respect to each other. Booker. T Washington Booker T. Washington was born as a slave at western Virginia farm in the year1859 during the time of severe slavery. Washington states, â€Å"From the time that I can remember anything, almost every day of my life has been occupied in some kind of labor.† Due to this slavery, his exact birth day date and month is not known as well as his ancestry (Knol).   . He was a very substantial force in shaping the progress agenda of the black people in late 19th and early 20th centuries. Washington become the leader of the Negro race in and he was well recognized America. Although he struggled to realize success proof to other black men and women that they could raise themselves, he received much criticism that he kept the Negro down in his place. Also, his leadership became more controversial. His mother gave him a copy of a book known as Webster’s blue-black spelling book which inspired him to begin his education. He started attending night classes where he was about the valu es of hard work for economic and moral strength. In the year 1881, booker t. was invited to Alabama where he was given a responsibility as a principal at a normal school in Tuskegee (Washington T. Pg 3). From 1881 to his death in the year 1915, he exerted much influence on the consciousness of the Negroes. Some organizations and the National Association for the Advancement of Coloured People opposed Washington’s policies of racial accommodation. He put more emphasis on industrial and economic education rather than civil and political rights (Cunnigen D, Dennis M Glascoe G. Pg 33). He said, â€Å"In all things that are purely social, we can be as separate as fingers, yet one as the hand in all things essential to mutual progress† (Profcover). His Christian character and his education give an insight into himself and his approaches. General Armstrong General Chapman Armstrong was born in 1839 in Wailuku and he was the founder of the Hampton Institute and he was a pragmatic accommodationist who dedicated his life and energies to the actions that aimed at changing the hearts, minds and the social structures of the Negroes. He asserted that â€Å"it meant something to Hampton School, and perhaps to the ex-slaves of America, that, from 1820 to 1860, the distinctly missionary period, there was worked out in the Hawaiian Islands, the problem of emancipation, enfranchisement and Christian civilization of dark-skinned Polynesian people in many respects like the Negro race.† He educated and inspired them to resume their inferior positions in the South's social structures (Lindsey F. Pg 1-2) His greatest success was Booker T. Washington who graduated from Hampton and the first principal of Tuskegee Institute. Armstrong was inspired by Washington’s statement that â€Å"In all things that are purely social, we can be as separate as fingers, yet one as the hand in all things essential to mutual progress†. This made him to develop his vision for the Indian education and he had a dream of a model multiracial society at the Hampton Institute. He was recruited into the army where he rose to higher ranks. At the age of 51 his left side of the body was paralyzed by strokes which led to his death. He was buried at the school cemetery as simple soldier. (Lindsey F. Pg 6). Washington's friendship with General Armstrong Washington said that the greatest benefit he received when he joined Hampton washis friendship with General Armstrong who would become his benefactor and mentor (Haskins J Jim H. Pg 105). When he made the most important decision of enrolling in Hampton, they became friends with General Armstrong who was the principal of the school. Armstrong made arrangements for the northern philanthropist to pay tuition fees for Washington. Booker T. was made a school janitor and he was given a room in the school. He graduated from Hampton min the year 1875 and he was given a responsibility of teaching in a program for the Native Americans. He was offered a position of a principal of a school that trained back teachers in Tuskegee which was authorized by the legislature of Alabama after spending two years teaching in his native West Virginia. This position was offered to him through the influence of General Armstrong because of their close friendship. This position made Washington to be famous in the entire world. It was General Armstrong who taught Washington the important doctrines of economic advancement and conciliation of the whites. Washington recruited many students from the county and he held the institute’s first classes (Haskins J Jim H. Pg 106). Reasons why Booker T. Washington and General Armstrong held respect for each other Booker T. Washington respected General Chapman Armstrong because he was the most influential person in his life. Also he gave him respect because he led the black troops in the Civil War and his ability to convince the freedmen that there future laid entirely in industrial and practical education. Armstrong also instilled Christian virtues in the freedmen. On the other hand general Armstrong respected booker t. Washington because he was extraordinarily clever and ambitious person. General Armstrong's also respected him because he effectively assimilated his emphasis on industrial skills and the required building of character.    Conclusion These two men shaped the black American education as they improved the industrial education which enabled the African-American people to get a share in the national industrialization.

Comparing Essay Example | Topics and Well Written Essays - 250 words - 1

Comparing - Essay Example They argue for urgent international agreements on limiting such publications and making the requirement of such verifiable data in publications restricted to the higher authorities. The arguments sound valid, since it refers to the possibilities of mass destruction if such data ends up in the wrong hands. History has taught us that this could be the case, if proper precautionary measures are not taken. Ray Kurzweil’s talk titled ‘The Coming Singularity’ deals with a similar topic. He reflects on the possibility of the reverse engineering of the human brain. He feels that the pace at which computer technology develops is phenomenal, and in the coming years, there will be machines that are superior to human beings. It won’t be an extra-terrestrial invasion that we will have to deal with in the future, but an invasion that comes of our on inventions that replace the human brain, complete with emotional intelligence. While this may have its good effects, one has to be aware of the downsides too. While computer technology grows exponentially, the possibilities of its related fields, like biotechnology misusing the developments to re-create a genome of a deadly virus and to use it as part of bio-terror exists. There has to be a system in place to fight any such possibilities, the way the software viruses are fought

Project one Essay Example | Topics and Well Written Essays - 1000 words

Project one - Essay Example One of the books I liked reading was bed time stories. There is one story I read about a young boy who came from a poor, that most of the days instead of going to school like the other children of his age, he found himself going to the city to sell water. This is because, his mother, the only parent he had; was sick, but she could not raise enough money for the treatment. Despite all the challenges, the boy still managed to be at the top of his class, this impressed the king. The king therefore, decided not only to pay for all his school fees but also paid for his mother’s hospital bills. However, the manner in which the story ended was what captured my attention the most, it ended when the boy who was now around thirty five years old and he became the king of his country. From this story I learnt that we should not let the challenges we face in life bring us down. However, when I joined High school, some of the experiences I have had as a reader are many. For example, in most of the occasions I could not understand what the writer of the article is passing through the article. Most of the times I felt frustrated, therefore I either looked for another book or I could ask my friend to help me understand the information I was reading. As a reader, one of the things that I can ask authors to consider, when writing is the audience which the book or article is addressed to. If it is the teenagers then, it should be written in such a way that the interest of the teenagers is captured whenever they read. Recent surveys have shown that most teenagers do not like reading, this is because of the various games and electronics that are available in the market. As a result, the reading culture has gone down. Most of the researchers argue that if the trend continues then, in the long ran, the country will have a generation of people who cannot read and writ e (Slaouti

Marketing of Service - Restaurant Chain Essay Example for Free

Marketing of Service Restaurant Chain Essay With the rise in disposable income, dining outside has become a staple part of the modern world. This has been a phenomenon of most of the cities across the continent. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An interesting cradle of development in the continent is the country of South Africa. As the standard of living of most South Africans has risen over the last decade, eating out has become a popular leisure activity. According to Statistics South Africa, restaurants and coffee shops are steadily growing their businesses year on year. Take-away also did well, with businesses growing at an annual rate of around 15%. These increases were in spite of rising interest rates. In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with our vision of taking our Flagship Restaurant Brand ‘The Golden Bowl’ to the International Market, we have thought of setting our eyes on the Africa’s , the beautiful South Africa to begin with . Being in the Indian Restaurant Market for quite sometime and having burnt our kitchens to serve clients from different classes , particularly , the rich and the creamy , we would like to conjure our expertise in positioning ourselves as a class apart and an amphitheatre for the Rich and the Super Rich Indian South Africans . This document provides a peek into the South African Indian Market and our strategy to market and promote the experience of Dining in a different way to the Rich Indian populace. Introduction Setting up a restaurant means first deciding what type of food to serve. South Africa has plenty of ‘traditional’ dishes of its own, and has long been a fertile market for cuisines from India, Italy, Greece, France, China and Japan. This exposure has grown in the last decade, and will continue as the country has become home to thousands from other African countries. Knowing our expertise in the Indian Cuisines, we plan to target High-earning individuals or families of the large Indian Diaspora with plenty of disposable income but not much time as well as dual-income family groups and the Flux of Indian Tourists to the country. Though there are a sizeable number of Indian Restaurants, around 40, located in the Indian strongholds like Durban, Johannesburg, Cape Town, Pretoria catering to the different strata of the diaspora, we intend to focus ourselves on the niche rich segment and provide an enriching experience with differentiated Service Value Addition. We plan to start with Johannesburg, as our strategic location , it being a hotspot of Indian settlement and also one of the wealtiest cities of the country . We would like to offer our guests a dining experience like no other. A unique, interactive dining experience creating memorable moments with family and friends or the corporate honchos. From the time the first piece of bread is dipped and the last piece of dessert is savored, youll be graced with the time to discover new things about people you thought you knew. And, those youre getting to know. The emphasis would be on the first impressions and the power of contrast, simplified but exhaustive dining, an engagement of the senses and a choreographed ambience. The pick of the cuisines of the four corners of India would be on offer and the Indian exotic feel would be the main forte. Indian Diaspora in South Africa The history of the Indian diaspora in South Africa is a fascinating saga of almost a hundred forty years. Indian South Africans are people of Indian descent living in South Africa and mostly live in and around the city of Durban, making it the largest Indian city outside India. Many Indians in South Africa are descendents of migrants from colonial India (South Asia) during late 19th-century through early 20th-century. At other times Indians were subsumed in the broader geographical category Asians, including persons originating in present-day Iran and parts of the small Chinese community. The modern South African Indian community is largely descended from Indians who arrived in South Africa from 1860 onwards. The first 342 of these came on board the Truro from Madras, followed by the Belvedere from Calcutta. They were transported as ndentured laborers to work on the sugarcane plantations of Natal Colony, and, in total, approximately 150,000 Indians arrived as indentured laborers over a period of 5 decades, later also as indentured coal miners and railway construction workers. The indentured laborers tended to speak Tamil, Telugu and Hindi, and the majority were Hindu with Christians and Muslims among them. The remaining Indian immigration was from passenger Indians, comprising traders, and others who migrated to South Africa shortly after the indentured labourers, paid for their own fares and travelled as British Subjects. These immigrant Indians who became traders were from varying religious backgrounds, some being Hindu and some being Muslims from Gujarat (including Memons and Surtis), later joined by Kokanis, and Urdu speakers from Uttar Pradesh. . There was also a significant number of Gujarati Hindus in this group. Indian traders were sometimes referred to as Arab traders because of their dress, as large numbers of them were Muslim. Passenger Indians, who initially operated in Durban, expanded inland, to the South African Republic (Transvaal), establishing communities in settlements on the main road between Johannesburg and Durban. Natals Indian traders rapidly displaced small white shop owners in trade with other Indians, and with black Africans, causing resentment among white businesses. | Population, Regional Linguistic Distribution The South African Indian origin community currently numbers around 1. 15 million and constitutes about 2. 5% of South Africa’s total population of 45. 45 million. About 80% of the Indian community lives in the province of KwaZulu-Natal, about 15% in the Gauteng (previously Transvaal) area and the remaining 5% in the Cape Town area. In KwaZulu-Natal, the major concentration of the Indian population is in Durban. The largest concentrations of Indian settlement are at Chatsworth, Phoenix, Tongaat and Stanger in the Durban Coastal area, which covers approximately 500,000 of the Indian origin community. Pietermaritzburg – noted for its link with Mahatma Gandhi has a community of approximately 200,000. Smaller inland towns in KwaZulu Natal such as Ladysmith, Newcastle, Dundee and Glencoe make up the bulk of the remaining Indian population. In the Gauteng area, the Indian community is largely concentrated around Lenasia outside Johannesburg and Laudium and other suburbs outside Pretoria. There are also smaller groups in towns in the Eastern Cape and other provinces. Settlement of Indian origin people in a particular area, as with other South African peoples, came about as a result of the Group Areas Act that forced racial division into particular designated areas. According to the figures provided by the Department of Education and Culture, in the Province of KwaZulu-Natal, the linguistic break-up of the Indian community is as follows: Tamil 51%, Hindi 30%, Gujarati 7%, Telugu 6%, Urdu 5% and others 1%. Starting a restaurant in South Africa Product is a key element in the overall market offering. Marketing-mix planning begins with formulating an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable relationships with customers. A company’s market offering often includes both tangible goods and services. Each component can be a minor or a major part of the total offer. At one extreme, the offer may consist of a pure tangible good, such as soap. Toothpaste, or salt—no services accompanying the product. At the other extreme are pure services, for which the offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible, the best examples is â€Å"Restaurant†. A restaurant is an ideal case of a product meets services story and the success of the greater concept as a whole depends on the combined successes or excellence of the entire gamut of offerings right from the food served to the services rendered to the ambience offered. We are not just offering our core Product with an elite Service but we blend it with a rich dining experience, one that would linger on for quite sometime. Now that we have identified the country, learnt about the population and have good statistical information which support the opening of an Indian Restaurant in South Africa, let’s put on the Thinking Hat and do some Brainstorming like a marketers. We have the vast South African Market which is more or less a mixed kind of market with heterogeneous culture. So, at first we need to identify our target market and position our pro-ser-exp (product served in a unique manner to give an experience of lifetime) by the process of S. T. P (i. e. Segmenting, Targeting and Positioning)